In response to a wave of protests following the death of George Floyd, Quaker Oats and Mars on June 17, 2020, announced they would be removing racial stereotypes in their brands. While most logos are updated to keep up with the times and trends, logos can also change or be discontinued because of controversy. While changing a logo may not affect a company's core business or offerings, it can definitely affect the way consumers see them and how easily they're recognized.
With that in mind, Stacker rounded up 50 iconic company logos and took a look at how they've changed over time. Logos can signify a product to consumers with no need to convey any other additional information like a sales pitch or photograph. The Nike Swoosh seems almost as familiar to some consumers as a beloved cartoon character, synonymous with a favorite product or experience. Company logos are often one of the most recognizable parts of a company's branding message, up there with slogans and spokespeople.
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